A truly huge event campaign that spanned months of work and was a great joy to work on every year. For several years, I was a part of the design team who worked on this event and in 2019 I created the refreshed branding and style guide for the Bridge to Brisbane marketing campaign. This used existing brand elements such as the iconic blue and yellow colourway but introduced new brand elements to modernise and evolve the brand. These changes included new typography, accent colours, and a fresh imagery style approach. Throughout the campaign, I also produced all of the EDMs and a significant amount of the event collateral across social, press, display digital and out-of-home. This also includes the way-finding, running bibs and shirt designs for the race day.
