Black is a premium experience that set a new standard for how we engage and reward our most valued customers. My role was to drive the creative ideation of the product from a marketing perspective, leading the Ladbrokes design team through brainstorming workshops to provide the marketing team direction on names and visual identity. Once the name was selected, the visual identity was formed around the premium feel of the app development and brought through all marketing touchpoints.
The result of the email campaign engagement was particularly significant with a 25% open rate and 12% clickthrough compared to a company average of 8% and 5%.
The result of the email campaign engagement was particularly significant with a 25% open rate and 12% clickthrough compared to a company average of 8% and 5%.
Welcome eDMs below:
